When was the last time you looked at your Shopping Cart Abandonment report in NetSuite?
Did you know that NetSuite distinguishes between Cart Abandonment and Checkout Abandonment? What’s the difference, and which of these metrics should you be paying attention to?
Pct Checkout Abandonment (number of checkouts created minus orders submitted, divided by the number of checkouts created). This metric only includes shoppers that entered the checkout process, so it will naturally be a lower rate, however it is useful to know the rate at which more serious shoppers abandoned their cart, since they were already in the checkout process.
Pct Cart Abandonment (number of carts created minus orders submitted, divided by carts created). This includes all shoppers that added an item to their cart but did not checkout, regardless of “when” they abandoned their cart. This is the accepted definition of cart abandonment, and so is the metric you should use to evaluate cart abandonment on your e-commerce site.