Thursday, August 04, 2016

The B2B Buyer of Yesteryear is Long Gone

Digital technologies have not only changed the way business professionals research and buy products, they‘ve raised the bar on expectations for great buying experiences.

While many business-to-business (B2B) companies realize that the B2B commerce journey is evolving, some fail to understand that today they are not just vying for business against their traditional direct competitors. The market for B2B commerce also has the attention of online marketplaces like Amazon, Google, eBay and Alibaba, and this is creating a scenario where the same digital transformation experienced in business-to-consumer (B2C) markets is poised to impact B2B.

With these large global ecommerce brands zeroing in on the B2B space, businesses have no time to spare to develop and improve the B2B commerce experi- ence they provide to customers. If you’re not taking steps to bring your business online, you’re going to get left behind. And if you launched your website a while ago, is the technology you are using limiting your ability to update and innovate the buying experience to support your customers’ expectations?

Unified Commerce Platform  

  • Optimized for Mobile 

  • Relevant and Personalized Using Single System of Record for Customer Information, Interactions and Transactions

  • Increases Order Value with Upselling and Cross-Selling Options for Customers

  • Rich and Engaging Features to Improve Customer Navigation 

Screen_Shot_2016-08-04_at_10.56.38_AM.pngDownload the WhitePaper

 

Posted by Marcy Rudowitz Comments (0)

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